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Philadelphia, PA — Health Partners was presented with a Gold Stevie® Award in the Marketing Campaign of the Year for Health Products & Services category at the 10th Annual American Business Awards gala, held on June 18 at the Marriott Marquis Hotel in New York.
Health Partners’ whimsical ad campaign for its KidzPartners Children’s Health Insurance Program (CHIP) was conceived to draw attention to the serious problem of childhood obesity. Pennsylvania’s CHIP plan offers free or low-cost insurance for uninsured kids and teens. The KidzPartners CHIP plan additionally helps families combat childhood obesity by covering fitness center memberships, a Weight Watchers® benefit and nutrition counseling. Â
“We are so pleased that our efforts to bring attention to the issue of pediatric obesity in a fun, engaging way have received such a high level of recognition. This campaign was created by our talented and resourceful in-house team, which makes receiving this award that much more gratifying,” says Randy Mintz-Presant, Health Partners’ vice president of corporate communications and public affairs. “There were some really creative campaigns, and we congratulate all the finalists.” Â
Health Partners took home the gold, the highest award, in its category. The other finalists included large regional and multi-national organizations:  Global Experience Specialists (Las Vegas), Quality Systems, Inc. (Irvine, CA) and Robert Wood Johnson University Hospital (New Brunswick, NJ). This year, more than 3,000 organizations from around the country and in virtually every industry submitted nominations in a wide range of categories.Â
In addition to receiving the Stevies Gold, the KidzPartners ad campaign was also recently honored with two Platinum and two Gold Hermes Creative Awards, and the Communicator Award of Distinction from the International Academy of the Visual Arts.
About Health Partners
Health Partners is a not-for-profit health plan serving nearly 170,000 members in the Greater Philadelphia region. Its HealthChoices Medicaid plan consistently ranks number one in the area for member satisfaction in an annual consumer survey; is rated as “Excellent,” the highest level possible, by the National Committee for Quality Assurance (NCQA); and was the first plan in the nation to receive NCQA’s Multicultural Health Care Distinction. In 2009, the company launched KidzPartners, which provides free or low-cost health insurance to uninsured children and teens through CHIP, Pennsylvania's Children's Health Insurance Program. Founded more than 25 years ago, Health Partners is one of the few hospital-owned health plans in the country and has received national recognition for its innovations in managed care. It was recently ranked as the 3rd best large company to work for in a Philadelphia Inquirer and Daily News survey. For more information about Health Partners, please visit www.healthpart.com.
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.
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